Notes on creative, AI, measurement, and getting marketing right — from the team behind Outfox
Every AI tool will happily answer any question about your ad performance. But will they answer right? We put Foxley, our marketing agent, to the test. Meet MktF1 — the industry's first benchmark for marketing factuality.
We thought we had a product. Then we tested it on real accounts. This is the story of what broke, what we rebuilt, and what Outfox is becoming.
